Atelier Swarovski: An online shop for Swarovski’s collaborations with some of fashion, design and architecture’s most iconic talent.

About Our Partner

We worked with Swarovski to create a site for their redesigned Atelier Swarovski brand. Swarovski, a 120+-year-old company with over 24,800 global employees, is famous for its glittering crystals and superb quality. Atelier is a fashion and jewelry line, and its products live up to the Swarovski name. Their pieces stand out from the market and add mystique to the Swarovski family.

Project Details

  • Client On-site Project Kickoff
  • Magento Community Edition 1.9.2
  • Brochure catalog, no eCommerce purchasing
  • ERP Integration

Project Story

Atelier Swarovski’s unique jewelry and fashion products cried out for a site design worthy of them. This project’s goal: refresh Atelier Swarovski’s digital presence. The new design had to be mobile-friendly, ADA-compliant, and aligned with the main Swarovski website. The site also had to easily scale as the brand grows. Their international market demanded multiple storefronts and language options.

We developed a custom design and integrated the site with Swarovski’s existing ERP system for order management. Our fully custom mobile-friendly design is ADA-compliant and aligns with their brand. A currency selector feature and customized CMS functionality tailors the user experience and content by location. And we restructured their site to easily accommodate global growth.


Key Results

Today, Atelier Swarovski has a site as gorgeous as their products. It’s ADA-accessible and fully integrated with their parent site, They’re ready to handle the success their rebranded line deserves—and they’re already growing quickly. Within six months post-launch, they’ve added another 12 languages to accommodate shoppers from frosty northern Canada to the balmy Asian Pacific.